Bucket Cheese

I am delighted to have collaborated with the only producer of halloumi-style cheese in Mexico. This vegan cheese is made from plant-based ingredients. As someone who is always excited about new ideas, I was immediately sold on this project when I heard about it. This Mediterranean-style cheese is perfect for grilling, and I invite you to follow their Instagram page to learn more about the product.

isotype

The concept Idea is based on how halloumi cheese is traditionally distributed in Cyprus, and the texture and form of the cheese itself, with a touch of leaves mirroring the flag of the Republic of Cyprus. I created a graphic based on my initial pencil draft, which I made after the first meeting to discuss the project. There were multiple illustrator drafts, and It is worth mentioning that the product’s name was different at the beginning. The final ones that stood out were a traditional jar and a bucket. We aimed to convey tradition through the jar’s design, which was created with a traditional pattern embedded in it. Meanwhile, I also created a simpler and more classic version of the bucket as part of the process.

Versions of the Bucket

Once we had decided on the type of bucket and the number of cheese pieces we wanted to include, we focused our attention on the placement of the cheese and leaves. We carefully considered the best arrangement to ensure both visual appeal and practicality. After reviewing different design options, I was able to come up with an arrangement that not only looked great but also kept the cheese pieces securely in place. Thanks to my client, this process was both creative and rewarding.

However, our decision on the type of bucket was not final yet at that stage.

Font

The font used alongside the logo was crafted from a pencil draft and appears to be a commonly used font. I used inspiration from existing fonts like Times Roman and other existing fonts with the same appearance to create it, so I believe that you can question its freshness.

Originally, the font was created for a general brand that planned to distribute vegan products. However, since creating more vegan products requires a lot of time and the font’s look and feel matched that of Bucket Cheese, it was decided to use it for Bucket Cheese instead.

Delivery

In the final stage of the project, choosing the perfect pallet colour was straightforward, as it was inspired by the flag of the Republic of Cyprus.

I ensured that every aspect of the branding, including the text and forms, was aligned with the brand’s ethos. To maintain the brand’s authenticity, I included guidelines for the use of the logotype. This is standard procedure for me; I would not offer a brand service without guidelines.