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CLIMATHON
Climathon is a global community that organised events where new ideas compete to become feasible environmental restoration projects. In Mexico City, the first edition of Climathon took place in 2016. However, I started to work in a graphic identity for Mexico in the 2017 edition.
The first element created was the logo to represent Mexico City, as the country's main venue. Therefore, the logo is made out of the Independence angel located in the main avenue of Mexico City and run through the whole city. The Independence Angel is wrapped by a drop because lack of water in some neighbourhoods is the city's main problem. Besides, the outline of the follows branches and leaves drawings to depict nature. The logo includes the year of the version of the event, that can be changed easily
Typography: Europa Europa typography was chosen due to its versatility because it can be applied in text or headlines and its closeness to popular humanistic typographies such as Futura or Gill Sans. Europa is a Sans Serif type without contrast in its stroke and medium x-height; however, Adobe fonts offer 6 variants which is enough for the range of designs created for Climathon Mexico. Colour Pallet The colour pallet used for the design is blue and green because both colours represent nature, they are combined to create a sensation of vibrance, due to the way they contrast.
In 2017, the panellist and sponsors’ information was distributed through mailing and social media as a banner.
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