Fashion Transparency Index

Data by Fashion Revolution

This design showcases the same database from 2018 to 2020 about sustainable and ethical commitments of apparel companies gathered by “Fashion Revolution” in two different visualisation products, a series of illustrative graphics and a website prototype created in Adobe XD. Each design product was thought to be for different audiences: expert decision-makers and major apparel consumers.

This design showcases the same database in two different visualisation products, a series of illustrative graphics and a website prototype created in Adobe XD. Each design product was thought to be for different audiences: expert decision-makers and major apparel consumers ranking from 20 to 39 years old.

This design uses information from 2018 to 2020 about the sustainable and ethical commitments of apparel companies that “Fashion Revolution” has gathered and shown in an impact report called the Fashion Transparency Index.

Prototype

The website prototype is an interactive visualisation that enhances the idea of brand competition. To achieve the aim’s website, the visualisation encompasses the research of the fashion companies from 2018 to 2020 and compares their progress during those years in different timelines and lineal charts. Each company is thought to have a link to an official document or website within the charts.

(example H&M https://hmfoundation.com/) that supports their ethical and friendly environmental actions to advertise their achievements and encourage participation in the fashion transparency index.

Static Graphics

The series of graphics is divided by segment and showcases the ranking of the brands and are shown in almost any channel of promotion, thus its graphic content is versatile. The hashtag #whomademyclothes It’s displayed in all designs to invite the consumer to be part of the movement and empower its role within the fashion industry as a dominating element that sets the rules in the industry.

Static Graphics

The graphics possess a highly adaptable design, rendering them suitable for a varied range of display options. Whether they are required to be displayed on an elaborate billboard on a busy street or for a more compact size on social media. Their versatile nature enables them to seamlessly blend into any display environment, adding a touch of visual appeal to the marketing campaigns.