Mexico Infrastructure Review is one of the publications I enjoyed designing the most during my three years working at Mexico Business Publishing. The first edition was published in 2016; as a mid-designer, I was directed by the design director. However, this publication would mark considerable growth in my career because I was able to show my skills in data visualisation by planning and creating, with the help of the design director, the first company’s infographic. By 2018 and 2019, I worked as a lead designer for this industry, directing the graphic-editorial process and managing the books’ workflow and layouts, growing as a Senior designer.
MBP’s books’ design is relatively standard because they are meant to create a collection of books from the same industry or books from different industries.
The publication’s bright orange colour is instantly appealing. In 2018 and 2019, the cover and back cover featured a high-quality image of a luxury complex of buildings, subtly placed as a background in front of solid orange and using a soft light effect. This image, provided by the companies in the book, must meet our high standards of quality.
The architecture of the Information:
The books contain a table of content with the company’s signature colours distributed by chapter, a table of contents and introduction per chapter, articles about the industry, photographs, interviews, expert opinions, quotes, facts with icons, charts, tables, infographics or data visualisation, company profiles, spotlights, advertising, and so on.
Layout: five columns are the book’s base, but the content is often distributed between one or two columns except for the infographics.
Advertising
The advertising was obtained by either requesting it from the clients or creating it by MBP’s design team, of which I was part.
There are 5 types of advertising divided by size, but their cost depends on where in the book they are placed. Here are 12 advertisements I pulled together for three editions of the Mexico Infrastructure review.