Noorcus Innovation
Branding: Design of banners, posters, POP Material Service’s catalog, and identity manual.
Noorcus Innovation was based in Mexico City; therefore, all the content within the service catalog and identity manual is Spanish. However, this is an English explanation of the project’s main characteristics. To see the full content in Spanish, click on the brand identity buttons and service catalog below.
Brand Identity Manual
This manual defines and disseminates the criteria for applying NOORCUS’s institutional image. Strict compliance with its specifications is necessary to achieve harmony and homogeneity in the designs.Ā
- Geometry, construction, and correct application of the Logo.
- The proper combination of typographies.
- The identity styles applied to marketing products such as folders, CD cases, PowerPoint presentations, postcards, etc.
- Noorcus’ color pallet and variations.āŗ
Services Catalog
The document showcases the primary services that Noorcus offers based on experience. These services serve the needs of companies and entrepreneurs who recognize Technological Innovation as critical in achieving and maintaining a competitive position. With the Noorcus model for commercializing and transmitting technology, the services are organized according to a common purpose.
Ā The document’s design strategically incorporates images to enhance its visual appeal and effectively communicate Noorcus’ everyday purposes. Each page’s background is either a clean, white canvas or a full-page image integrated with the content, creating a visually stimulating experience for the reader.
The horizontal base layout has six columns, with the everyday use of three columns.
The vertical layout follows a baseline grid of 12pt.
The colors and typography have been chosen following the identity manual.
Marketing Materials and Displays
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