As a Senior Information Designer at Student Energy, I have gained valuable experience working with a diverse and dynamic team to shape the organization’s voice and visual identity across various platforms. My responsibilities involve maintaining a cohesive brand and design style, designing captivating energy and climate change content, and crafting branding material for our programs. I also analyze our progress using tools like Google Analytics and media insights. I use the data to set and pursue new goals as I oversee and update our organization’s main website and other websites related to its programs. My primary aim at Student Energy is to develop communication resources in multiple formats, making information widely accessible and adequately communicated. I also work on updating handbooks and style guidelines, ensuring consistent branding, and enhancing engagement through website management and creative information visualization and reports. My skill set primarily revolves around website management and branding, covering web design, development, SEO, and promotion. I have created and updated numerous web pages and templates for Student Energy, paying close attention to user experience, design, and branding.